Updates, perspectives, and background stories from projects, team, and live communication

Stories and perspectives from the KAD universe.

This is where we collect updates, context, and stories that show what moves us. From current developments and behind-the-scenes insights to topics we want to share with clients, partners, and audiences.

Portrait photo of Anne Kathrin Rochna
11.03.2026

Trend / insight Events

Marvel, paint, talk: places where we look at one another.

Brushes were laid out at the bar in our foyer. A glass panel separated them, with a seat on each side. A sign, but no host. And yet, that evening, I saw the …

Portrait photo of Veronika Steinheber
10.13.2026

Trend / insight Events

Between lecture hall and large-scale event

I started my dual degree program at KAD almost three years ago. A few days ago, I successfully completed it. Before I truly close this chapter, I want to look …

Portrait photo of Julia Kalina
09.22.2026

Trend / insight Media Production

The power of a strong key visual.

There’s one moment before every event that I absolutely love: the moment after the briefing when it becomes clear—now we need a key visual. A graphic or motif …

Portrait photo of Petra Eimansberger
08.18.2026

Trend / insight Events

Every event begins with a good question

A few months ago, I was sitting down with a client who was planning a major company anniversary. In front of us was a folder - full of mood boards, initial …

Portrait photo of Petra Kreibich
08.04.2026

Trend / insight Events

PopUp Location Bolsterlang

I’m standing in a meadow in Bolsterlang; it’s just past 8 p.m., the sun is still hanging over the ridge, and a long-time client - whom I usually only know in a …

Portrait photo of Julia Kalina
07.22.2026

Trend / insight Incentive & Team Event

KAD Wanna Dos

Tattoo lovers know them well: “Wanna-Do tattoos”… an artist showcases projects that they’d love to bring to life. Not quite as permanent on the skin - but our …