Updates, perspectives, and background stories from projects, team, and live communication

Stories and perspectives from the KAD universe.

This is where we collect updates, context, and stories that show what moves us. From current developments and behind-the-scenes insights to topics we want to share with clients, partners, and audiences.

Portrait photo of Anna Elsäßer
10.28.2026

Expert knowledge Congress & Conference

Being informed ≠ being motivated

It’s January, at a conference hotel somewhere near a highway exit. Rows of chairs, a projector, and at each seat a notepad with the hotel’s logo and a pen. At …

Portrait photo of Johanna Haas
09.08.2026

Expert knowledge Events

Making brands not just visible — but tangible

A logo on stage, a banner in the entrance area, or a roll-up display next to the bar—it’s easy to make a brand visible. But visibility alone doesn’t guarantee …

Portrait photo of Tanja Kramer
09.01.2026

Expert knowledge Events

When walls tell stories

Some spaces already have character even before the first decorative touches are added. I’m thinking of one place in particular: the central workshop at the …

Portrait photo of Anne Kathrin Rochna
08.11.2026

Expert knowledge Trade Fair & Exhibition

Eventdesign

There are moments at events that never fail to fascinate me. When people enter a room, slow down for a moment, and look around. They haven’t had a conversation …

Portrait photo of Kathi Baak
07.28.2026

Expert knowledge Public Event

Accessibility is not an extra - it’s a mark of quality

On the outdoor stage at the Zeche Ewald, Dodzi Dougban is getting people moving. With palpable energy, he leads a dance workshop - one of many events on the …

Portrait photo of Petra Kreibich
07.07.2026

Expert knowledge Events

How much does an event planning agency cost?

A few weeks ago, I was sitting across from a marketing director. We’d been talking for less than five minutes when she asked: “Before we go any further—what …