Updates, perspectives, and background stories from projects, team, and live communication

Stories and perspectives from the KAD universe.

This is where we collect updates, context, and stories that show what moves us. From current developments and behind-the-scenes insights to topics we want to share with clients, partners, and audiences.

Portrait photo of Anne Kathrin Rochna
11.03.2026

Trend / insight Events

Marvel, paint, talk: places where we look at one another.

Brushes were laid out at the bar in our foyer. A glass panel separated them, with a seat on each side. A sign, but no host. And yet, that evening, I saw the …

Portrait photo of Anna Elsäßer
10.28.2026

Expert knowledge Congress & Conference

Being informed ≠ being motivated

It’s January, at a conference hotel somewhere near a highway exit. Rows of chairs, a projector, and at each seat a notepad with the hotel’s logo and a pen. At …

Portrait photo of Veronika Steinheber
10.13.2026

Trend / insight Events

Between lecture hall and large-scale event

I started my dual degree program at KAD almost three years ago. A few days ago, I successfully completed it. Before I truly close this chapter, I want to look …

Portrait photo of Julia Kalina
09.22.2026

Trend / insight Media Production

The power of a strong key visual.

There’s one moment before every event that I absolutely love: the moment after the briefing when it becomes clear—now we need a key visual. A graphic or motif …

Portrait photo of Johanna Haas
09.08.2026

Expert knowledge Events

Making brands not just visible — but tangible

A logo on stage, a banner in the entrance area, or a roll-up display next to the bar—it’s easy to make a brand visible. But visibility alone doesn’t guarantee …

Portrait photo of Tanja Kramer
09.01.2026

Expert knowledge Events

When walls tell stories

Some spaces already have character even before the first decorative touches are added. I’m thinking of one place in particular: the central workshop at the …