Updates, perspectives, and background stories from projects, team, and live communication

Stories and perspectives from the KAD universe.

This is where we collect updates, context, and stories that show what moves us. From current developments and behind-the-scenes insights to topics we want to share with clients, partners, and audiences.

Portrait photo of Johanna Haas
09.08.2026

Expert knowledge Events

Making brands not just visible — but tangible

A logo on stage, a banner in the entrance area, or a roll-up display next to the bar—it’s easy to make a brand visible. But visibility alone doesn’t guarantee …

Portrait photo of Tanja Kramer
09.01.2026

Expert knowledge Events

When walls tell stories

Some spaces already have character even before the first decorative touches are added. I’m thinking of one place in particular: the central workshop at the …

Portrait photo of Christina Keroglou
08.25.2026

Behind the scenes Social Media

Content that lasts

I’m standing on the sidelines with my camera in hand. All around me, setup crew members are putting up the last barriers, a soundcheck echoes across the …

Portrait photo of Petra Eimansberger
08.18.2026

Trend / insight Events

Every event begins with a good question

A few months ago, I was sitting down with a client who was planning a major company anniversary. In front of us was a folder - full of mood boards, initial …

Portrait photo of Anne Kathrin Rochna
08.11.2026

Expert knowledge Trade Fair & Exhibition

Eventdesign

There are moments at events that never fail to fascinate me. When people enter a room, slow down for a moment, and look around. They haven’t had a conversation …

Portrait photo of Petra Kreibich
08.04.2026

Trend / insight Events

PopUp Location Bolsterlang

I’m standing in a meadow in Bolsterlang; it’s just past 8 p.m., the sun is still hanging over the ridge, and a long-time client - whom I usually only know in a …