For several years now, we have been supporting the Baumit Baufachkongress – Baumit’s flagship industry congress for professionals in the construction and real estate sector across the German-speaking market. What began as a focused website launch has evolved into a long-term partnership. From content strategy and visual refinement to continuous structure and digital optimisation, we have steadily developed the congress’s online presence. This year again, we closely supported the pre-event communication – fine-tuning content, sharpening design and ensuring that the digital experience reflects exactly what the congress creates on site: clarity, expertise and authority.
A defining highlight this year was the completely redesigned stage setting. At its heart: the key visual, staged across an impressive 17 × 4 metres. From the initial concept and creative development to technical production, on-site installation and post-event storage – everything came from a single source. The result is a powerful visual anchor. Clear. Bold. Striking. A stage image that not only frames the congress itself, but extends far beyond it – into media coverage, press communication and brand perception. Presence that lasts. A statement with substance.
For a lighter, memorable touch, we introduced our AI-powered photo booth. Participants could choose from various digital backdrops and place themselves into new visual worlds. Personal. Playful. Unexpected. And a takeaway that extends the congress experience beyond the event day. A project that demonstrates how impact unfolds when content, space, imagery and technology work seamlessly together. That is exactly where we feel at home.
