One of the key highlights at the House of Values during this year's Allgäu Festival Week was Krumbach's trade fair booth - conceived and delivered by our team. Our art direction developed a colorful, interactive concept that staged the brand relaunch with clear visual impact and strong product presence.
Throughout the full festival week, the stand attracted high visitor frequency and enabled direct interaction with the brand world. We combined design concept, production, and operational support so the format remained engaging, stable, and clearly aligned with Krumbach's renewed positioning.
